Editorial standards

Contents

1. Accuracy first
2. Fair to every tool
3. Vendor figures are labelled
4. No paid placement
5. How we use AI tools
6. Corrections

Accuracy first

Every factual claim about a tool links to a source we opened, with the access date. When we cannot verify a claim, including a price, we leave it out and say that it was not shown.

Fair to every tool

Each tool is described in plain, neutral language, with its strengths, its limits and the businesses it suits. Every profile says when another tool is the better choice.

Vendor figures are labelled

Customer counts, testimonials and results published by a vendor are labelled as vendor-reported or company-published. Survey figures name the publisher and the date.

No paid placement

No vendor pays to appear, to be ranked or to be described differently. There are no affiliate links.

How we use AI tools

We use AI tools to help with research and drafting. Every factual claim is checked against its cited source before publication.

Corrections

If a fact is wrong or out of date, tell us. We fix verified errors, update the page's date and record the change in its change log.

Further reading

• Guide · Choosing by jobAI tools for small business, organised by job"AI for small business" covers four different kinds of product. Matching the kind to the job is most of the decision, and it rules out most of the mistakes.
• Guide · Getting startedThe first 30 days with AI in a small businessOne job, one number, four weeks. A plan that keeps the first AI project small enough to finish and clear enough to judge.
• Guide · CostWhat AI costs a small business in 2026AI is sold per seat, per task, per credit and per company. The price that matters is the one that matches how your business will actually use it.